Wisdom

「品牌与否」

一档把品牌拆开、把人心装进来的声音记录。
我们在麦克风前聊困惑、聊野心，也聊那些一瞬即通的灵光：
从命名的第一声，到故事被首次讲出口；
从一张草图，到一条能让团队同时点头的理由。
如果你对「品牌」还有疑问、还有期待，
就把耳机戴好——
一起追问：
是品牌，还是不品牌？

“To branding or not to branding ”
A spoken journal that takes brands apart and puts human heart back in. Behind the mic we trade doubts, ambitions, and those click-moment sparks— from the very first name spoken aloud, to the story’s first telling;
from a rough sketch, to the reason an entire team nods in unison.
If you still question—or dream of—what a brand can become,
slip on your headphones and join the inquiry:
Brand, or not brand?